Being Ready to Break Into New Markets

By: Kathy Connolly

Posted: April 28, 2014, from the May 2014 issue of GCI Magazine.

Part of nearly every beauty brand’s strategy is growth, but growth to where? When you know you want to grow your brand, you have to figure out the best ways to enter new markets before launching.
For new market launches, stick with your key hero products. Too many unfamiliar products launched too fast is overwhelming. Start small, build a base, then grow.
Make sure your support system for new markets is solid. Retailers see lots of beauty brands, and the better prepared you for launch, the better chance your brand has.

New Consulting Business Aims to Bring Beauty to New Markets

Posted: January 14, 2014

Kathy Connolly, a 30-year veteran of the beauty industry, recently launched her business KCC Consulting, designed to help guide beauty brands in today’s modern age. KCC Consulting and Connolly provide turn-key operations in a day when companies want to expand but also to cut their costs at the same time. The company everything from sales and marketing to public relations, advertising, sales training, warehousing and logistics, as well as deal making, which has been a specialty of Connolly’s for years. She earned her stripes in sales and marketing at major brands such as Erno Laszlo, Lancôme, Cosmar, LVMH, Guerlain and Swarovski.